Willis Wee met Mr.Crampton at the GMIC in Beijing where he had a short discussion about mobile usage in Asia and Middle-east together with Steven Goh, founder of Mig33.

There were several questions which Willis wanted to ask Thomas at GMIC but unfortunately time didn’t permit him to do so. Instead, he (Willis) sent them via email, Thomas was gracious enough to oblige. His insightful answers are posted below.

Why do you take interest in Asia?

Asia offers amazing opportunities. I have long loved the wide range of cultures and geographies of Asia. I have lived nearly 15 years in Asia, including stints in Bangkok, Hong Kong and Beijing. In terms of digital, Asia has the most interesting and varied social media ecosystems in the world.

Asia’s digital culture is diverse. In general, how can businesses do well in this continent?

Perhaps the most important key to success in Asia is attitude. Do not hold preconceived notions. Go in with the humble understanding that things will likely be turned on their head by the end of the meeting. While working as a journalist in Thailand, I realized that the more I knew about Thai politics, the less I understood it. I have found that true of Asia in general.

Facebook adoption rate in India could overtake Indonesia soon. Do you have any thoughts on this?

The number of people on Facebook in India may be catching up to Indonesia, but the portion of the population on Facebook remains relatively modest in India. In addition to the large number of people joining Facebook in these two countries, they are both positioned to lead the world for innovation in mobile Internet.

Indonesia already has US$20 phones that allow people to access Facebook. This may be due to a shortcoming of infrastructure (the lack of broadband cables laid), but it will push these nations to the forefront of Internet innovation.

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Google (NASDAQ:GOOG) is in the process of purchasing AdMeld, which sells display advertising for large Websites owned by Thomson Reuters and Discovery Communications, and News Corp.’s Fox News and New York Post sites.

Google declined to confirm the buy, which TechCrunch first reported and claimed was worth $400 million.

Google has more or less locked up the market for search ads, where it has 90 percent-plus of text-based ads paired with search results. However, the company’s plot of display ads—graphical ads with glimmer and sparkle that sometimes irk users—is much less.

IDC said Google’s U.S. display ad revenue share grew to 14.7 percent in the first quarter of 2011 from 13.3 percent from the fourth quarter of 2010, passing Yahoo for the first time.

Neal Mohan, Google’s vice president of display advertising, said engagement rates across all display ads will increase by 50 percent as “ads become less cluttered, more relevant, more engaging and more attractive.”

Adding AdMeld would help Google grab ad inventory from leading online content publishers for its DoubleClick Ad Exchange marketplace, providing quite a weapon for Google in its battle against Yahoo, Microsoft, Facebook and other rivals.

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The existence of Cyberjaya TV is brought to life through a series of television commercials on CNBC, MSNBC, FOX NEWS, & TV GUIDE, currently in progress now in North America. Concurrently, an online campaign is also in progress on YouTube, Yahoo, Daily Motion, and other video sharing sites that command 89% of all online video viewers. LIVE BROADCAST of the channel is broadcast on Cyberjaya TV and simultaneously through a network of 11 sites owned and operated by Cuzzy Media Network. These 11 sites are: Total Football Madness, Extreme Broadband Broadcast (XBB.TV), Camera Review, 10 Free Host, Public Relations, Advertising Agency, Corporate Videos, Web Design, WordPress Rating Plugin, English Premier League, and www.cuzzy.com.

Cyberjaya TV is of service to the Cyberjaya Community in the form of being a voice for the community and at the same time provide in-depth real-time information about the inner workings (Live, Study, Work & Play) of Cyberjaya. Cyberjaya is a very fast-growing community of multinational corporate citizens working alongside the domestics’ best of the best. They are trade reference for future companies who wish to set up shop there. Cuzzy Media Network is one such company. It has been 13 successful years now and it has been operating from the city of Cyberjaya almost right from the beginning. The city of Cyberjaya’s ecosystem has been catalytic for business. Companies like Cuzzy Media Network and about 468 others are a testament to its success.

Cyberjaya TV also showcases that “Cyberians” have taken the lead as an example for other communities in Malaysia and internationally on how to harvest opportunities from a knowledge-based economy as a critical source of new economic growth.

At beginning of the year, Cyberview Sdn. Bhd. was highlighted in the article, “Cyberjaya, the self sustaining city that is set to boom (The Edge, Monday, 3 January 2011 – Business & Finance – Page: 28) By: Laura Lee.” In 2010, Cyberjaya received RM3.19 billion in investments, which is a considerable increase from the RM1.29 billion received in 2009.

This entire IPTV combined traditional media hybrid campaign is the brainchild of Cuzzy Media Network an established converged media specialist in a venture with the landowner of Cyberjaya,Cyberview Sdn. Bhd. Cyberview Sdn. Bhd. is tasked with masterminding the success of Cyberjaya as Malaysia’s Premier Cybercity. Cuzzy Media is MSC Status company with its headquarters in Cyberjaya.

Contacts

Cuzzy Media Network
Jeffrey Paul Raj, +6012 2956560
or +603 83193600

Credit to: http://www.buzzle.com

I have to shake my head, though usually I want to shake them and scream “Why aren’t you testing!” How much money are you burning by investing on an ad and not even knowing what the returns are? There are many ways to lower your advertising costs, you must put into good practice on how to do it effectively.

After watching client after client throw away hard earned money out the window, I figured it was high time I wrote this article to teach you how to test your ads. Because you will literally be saving thousands while increasing your sales once you do. Lowering your advertising costs will keep you in business alot longer.

Testing your ads successfully involves four essential principals

1. What to test?

All successful ads contain an attention grabbing headline, a compelling body and a call to action. You will need to test each aspect of your ad to know what is and isn’t working. But the web makes it easy to test each at the same time by coding all your ads with a reference code to identify the source of the inquiry. Here’s how you do this.

You write a series of ads and choose the ones you feel will create the greatest response. I like to test two at a time but I’ve known others to split test three ads. Run your ads for a week and tally the results to see which ad generated the greatest response. At this point you have one ad that is effective. But you want to create the best ad you possibly can. So begin refining your ad by changing one element per test. If you change the headline you run and test the ad, if you change the font run and test it again.

2. Where to test

Your ads need to be seen by as many people as possible. AOL, Yahoo and free classified ad spaces are great places to test your ads. They won’t generate a lot of sales but they will help to run a successful test for free.

3. When to test

While many people may argue that certain days of the week are better for placing your classified ads, the truth is you need to test for a full seven days. This way you can test not only your ad copy and where you placed the ad, but see when the ad pulled the best. How will you know what day to run your ad, if you’re only testing for a two or three days?

4. Tracking your results

Testing is useless, unless you track your results. This is where a unique code comes in. You can add a “? and number” to your URL and you can track ads for free by using your server logs. For example, if you changed your URL from www.sales.com to www.sale.com/?123 you will go to the same page, but your server logs will show how many hits went to the ?123 site separately from the main page. Another tip that many people rarely use is to ask prospects how they found you. All it takes is a simple “Where did hear about us?” This is especially important if you partake in offline advertising.

Enter the results into your computer using spreadsheet. You can also write it down by creating an ad chart. On top of the chart, give each ad a number, list the location and duration of the ad and allow room for daily results. Remember, it’s best to use a separate email address or URL for each ad.

Now that you have your data you can figure out the costs per click. To do this simply divide the amount you spent by the number of clicks. For example, let’s say you advertise in an ezine that charges $45 for an ad. If you get 1000 clicks from that ad, your cost per click is:

$45 divided by 1000 = 4.5 cents per click.

Whether the cost per click is good or bad depends on your product, how well your sales material works and your profit margins.

Knowledge is power

So unless you want to be like John Wannamaker, the ‘father of the modern department store’ who once said “I know that half of my advertising is wasted, I just don’t know which half it is” then grab the bull by the horns and start measuring the results of every ad you run from this moment on to lower your advertising costs.

Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on earning money with ezines please visit his “Top Ranked” Earn Money with Ezines Directory which gives you all the information you need to Work From Home in the 21st century.

Credit to: http://www.buzzle.com

Reach out and touch someone. – AT&T

So, what do you think about these famous advertising slogans? Do they hit home, as they are meant to?… Overtly?… Even subliminally?… Well, if you ask me… I’m loving it! (McDonald’s).

Credit to: http://www.buzzle.com

Credit to: http://www.buzzle.com

One of the reasons why many people don’t consider offline advertising is that they can’t think of any successful methods which can be used that don’t cost an arm and a leg. Television adverts, radio and billboard adverts cost a fortune and it is generally only those businesses which are already huge that can afford to run such promotions.

However, with a little bit of imagination you can easily create a significant boost for your online business, at very little cost. It might take up some of your time, but for a day’s work advertising your website, you could see yourself making significantly more money over the next few weeks and months. Everyone can do with a bit of a boost at the moment and a successful offline advertising campaign could be exactly what your website business needs.

The exact nature of the offline promotion you undertake will depend largely on the amount of money you have to spend, as well as the amount of time you have available. The quickest and cheapest option is to print off a few thousand flyers and distribute these. If you create a flyer on the computer, make sure it looks smart and professional, grabs attention, and makes a good point, as well as providing the necessary contact information.

Don’t limit yourself to just the website address – some people might be interested but not have access to a computer, so including a phone number can be helpful. If you don’t want to give out your home number, why not pick up a cheap cell phone and use that?

As far as distributing these flyers is concerned, why not visit the local parking facility at the nearest shopping mall or superstore? Tucking these flyers under the windscreen wipers of a few hundred cars won’t take long. Admittedly, you know the success rate won’t be high, but you aren’t trying to attract everyone – just enough to make a difference. Let’s say that there are 1,000 cars parked that day in a number of car parks – what sort of return would you like?

Being honest, one return is likely to be a customer you wouldn’t have had previously, and it may well prove to be a returning customer in the future, or someone who promotes your business for you through word of mouth. However, in reality you could find yourself with between a 1%-5% success rate. That’s between 10 and 50 extra customers, just for a morning’s work.

Another option to consider is placing an advert in the local paper. Often there are freely distributed advertising papers, which will charge you a small listing fee, and other papers will allow you to list an advert for free. Even a small advertisement can prove to be successful however, and as most local papers reach tens of thousands of potential customers. A good advert can easily reap a massive response. Ideally, such an advert should be placed every week for several weeks. The small regular advert which people see often and recognise can often prove far more effective than a one off larger one.

In some cases, you may find that the service you offer through your website might complement an existing service or product provider. Perhaps you offer a computer repair service – and a store nearby is selling computers. Do they offer a repair service? If not, it would be advisable to have a chat with them, and work out an arrangement whereby both parties can benefit. They could provide details of your repair service to every customer who buys a computer – perhaps attaching a sticker with the details on to every computer sold.

This gives them the added benefit of being able to offer an after sales repair service at no cost to them, and creates an offline advertising medium for you. This is of course one specific example, but with a little imagination there are often ways in which your business can be tailored to offer a solution to an existing store or facility. Providing a stack of leaflets of business cards to these stores for them to distribute to customers can prove to be highly successful.

Offline advertising simply requires a little bit of imagination and thought – and this is the single biggest reason why so many internet businesses don’t do it. However, if you want your business to succeed and grow, then considering ways of promoting your business in the real world can often reward you with real new customers, and improved sales figures.

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Collegiate Concepts – Advertising specialties and promotional products with custom logos or marketing text, includes compete product catalog, best-selling items, and testimonials.
Objectives To assess the effects of tobacco advertising and promotion on nonsmoking adolescents’ future smoking behaviour.

Authors’ conclusions Longitudinal studies consistently suggest that exposure to tobacco advertising and promotion is associated with the likelihood that adolescents will start to smoke. There are no trials of the impact of tobacco advertising and promotional activities on people taking up smoking. The Act bans advertising and promotion (including sponsorship) of tobacco products, with certain limited exceptions.

The treaty obliges Party States to undertake a comprehensive ban on tobacco advertising, promotion and sponsorship, as far as their constitutions permit. Internal tobacco company documents confirm that young people are a primary target of advertising and promotional campaigns .

The Association has repeatedly urged the Government to legislate for a comprehensive ban on all forms of tobacco advertising and promotion. These data add up to a strong circumstantial case that tobacco industry advertising and promotional activity encourages adolescents to smoke. This decline was associated with an almost exponential increase in tobacco industry expenditure on advertising and promotion of cigarettes.

There is considerable evidence that tobacco industry advertising and promotion are one of the major influences on the uptake of smoking by the young. The settlements bar the use of cartoons in advertising, promotion, packaging or labeling of tobacco products.

As a potential advertiser seeking unique online exposure and increased traffic for your Web site, use precautions before spending your money on just any pixel advertising Web site.

Don’t be impulsive with your advertising dollars. Do some comparison shopping online first. Take a few moments to browse different pixel sites, read the content on their sites about their company and what makes them unique among other pixel ad sites. Compare their pricing, the sizes of pixel ads available, the placement of your ad on their homepage, and the length of time your ad will be placed on their Web site.

Choose pixel advertising sites devoted to a charitable or worth while cause…Alex Tew, a UK college student, started MillionDollarHomepage.com (the first known pixel advertising site) so he could save enough money to go to college. There are others like him out there whose primary goal is to use pixel advertising as a way to donate to a charity or help others who are less fortunate. Sites like BannerCanvas.com by owner Chad King were started to raise money to help tear down his mother’s old dilapidated trailer and build her a brand new house on the same property. These sites are definitely worth checking out first.

Seek out pixel ad sites whose owners already believe in natural search engine optimization, and are paying an SEO company for natural and ethical search engine optimization. How can you tell without directly asking? While it may not be the best indicator, one method is to look for keywords in the META titles, META descriptions and META keyword tags on many pages of the Web site. Look for those same keywords throughout the content on the site.

Find pixel advertising sites who will genuinely keep its word on leaving your ad on their Web site for the 5 or 10 years as promised. Many of these new pixel sites popping up everywhere will no longer be around one year from now, because they will have taken everybody’s money and stopped paying for their domain and hosting fees. You do not want to advertise on a fly-by-night-take-your-money-and-run type of pixel site.

Before paying for a pixel advertising site, actually contact the owner of the pixel ad site by phone or email and get to know him or her. Ask that person questions like what he intends to do with the money generated from pixel advertising, or what percentage (if any) will be donated to charity. What charity will the money be donated to, or what individual or family will be the recipient of the donations?

Pixel advertising is fast becoming the latest online trend. As a potential advertiser, first take the time to shop around before choosing which pixel advertising site to pay for, and find out who will profit from your advertising dollars.

Credit to: http://www.buzzle.com