Thomas Crampton is the Asia-Pacific director at 360 Digital Influence for Ogilvy where he leads a team across 23 cities in 15 Asian territories. Willis Wee met Mr.Crampton at the GMIC in Beijing where he had a short discussion about mobile usage in Asia and Middle-east together with Steven Goh, founder of Mig33. There were [...]
Free internet advertising is one very important method for promoting your products and services to thousands of free classified ads. Most of these free classified ads web sites give you the power to facilitate marketing with features such as classified ads submitter forms. Features like this give free Internet advertising an extremely fast way of [...]
I’ve met a number of businesses that advertise both online and offline and most of the time I ask a simple question, “What return of investment do you receive as a result of your investment?” In most cases I get an answer equivalent to that of a blank stare often it is a blank stare. [...]
When you have a business, you know very well that your advertising is something you have to focus on to make sure that you are getting as much business as possible. If you are trying to advertise your internet home business, you want to be sure that this is something you can do. One of [...]
Direct mail advertising is a marketing technique you will likely use in your virtual IT business. Because this type of advertising can be expensive, it is best to know the ins and outs before you begin. Direct Mail Advertising Tips It typically takes at least three to five pieces of direct mail advertising before you [...]
The teenage marketplace is challenging and remarkably cost-effective. Their ever-changing passions and likes make it tough to get them as a market. Many people have spent years studying their actions and choices regarding items purchased and advertising. Studies have concluded teenagers accept gear in their daily lives if their friends are willing to do the [...]
Many people sign up for affiliate programs with the dream of making serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn’t, they blame their lack of success on the program and quit. I am convinced the only way to make money online is to [...]
There are several fundamental problems facing business start-ups and chief among them is raising financial capital to support operations, production, marketing and sales. Obviously, sales are the most important activity for a business but is often at this point, with a lack of sales, when the reality sets in that without money you cannot advertise [...]
Why Advertising Your Business Can Pay Off You might think that you have a product or a service that you sell in your home business that actually sells itself – therefore you don’t need to worry about setting a budget, or advertising, because as soon as you start your business you are going to be [...]
A small business or a startup is often hamstrung by a lack of funds. Very often the suppliers and customers push it to the financial brink, with the former demanding immediate payment and the latter demanding a month’s credit. A small business also grapples with the problem of having to break even after incurring setting [...]
Advertising flyers are one of the best as well as comparatively inexpensive ways to market your products or services. Moreover, because it is relatively inexpensive, you can target larger customer groups for sales. As such, this makes it one of the most unique advertising techniques, that allows you to have your cake and eat it [...]
Behind every disappointing small business advertisement there is at least one reason for its failure. The good news is that any flaw with your advertising can be corrected, if you are willing to try new ideas. Unless you are in the advertising business, chances are your strongest skills are not in advertising. If you are [...]
