Because: Over 100 million people use current technology and the Internet is one part of that technology. A picture is worth a 1000 words. With conventional advertising you don’t always have space or the funds available to make maximum use of these mediums. On the web you can display as many pictures of your product [...]
Media fragmentation is accelerating. Mass media is losing its mass. The Grammy Awards and Winter Olympics were once regarded by advertisers as vast oceans of interested viewers. This year America yawned and ignored these events completely; too much to do, too little time. To advertise effectively today, you must abandon the old-school idea of “reaching [...]
How well your advertisements and promotions draw customers will ultimately determine how effective your marketing strategy is. It becomes your responsibility to cultivate your designated market, if you decide to market your invention yourself. One of the ways to do this is through advertising and promotions. Remember the aim of the advertising and promotional strategy [...]
A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most [...]
The web faces the same ethical issues as other media, plus a few of its own. Here are some rules for online ads. When it comes to advertising, it’s a given that making untrue claims, bait-and-switch offers, and the like are unethical. But those aren’t the only ethical issues to consider. Advertorials, interstitial ads, pop-ups [...]
Before undertaking an advertising campaign, marketers should be able to answer two key questions: (1) Why are we advertising? (2) What are we advertising? On the face of it these seem like two fairly obvious questions. But they are significant. Advertising can be a very expensive promotional tool. It is widely believed that much advertising [...]
